How to successfully portray a uniquely New Zealand learning programme that targeted global business leaders, and competed head on with Ivy League short courses.

Hiakai, the brainchild of two of New Zealand’s most experienced organisational change facilitators, was developed to fill the yawning, learning gap – deep support, contemporary learning and fresh mind food for stretched ‘C’ suite and business leaders.

Voice saw the opportunity for the brand to be clearly different, to reflect New Zealand, to visually articulate the powerful nature of the programme and compel prospects to engage. The resulting creative output included a stylised Pacific themed logo design, leading-edge colour palette with bold strong typography – sitting in direct and deliberate contrast to its Ivy League competitors.