The business of scrap metals is not normally one focussed strongly on brand. It is a business of contacts and distribution know-how – finding metal waste locally, processing it and selling it for value on international markets. 

Yet our brave clients saw the opportunity to create a compelling consumer-led brand in the waste metals arena that would create differentiation, strong recognition and throw a cat amongst the metal industry pigeons. With aspirational visions for growth, both vertically and laterally the brand needed to appeal to industry experts and also less expert consumers. From a pragmatic level, it also needed to talk directly to the activities of the business, yet with a fun, modern edge.

Endless Metals® was developed to take the business forward. A brand focussed on resourcefulness and finding value from the things the rest of us throw away.